About Affordable Electrical

Electricity runs through our veins.

Affordable Electrical was founded by a long line of Ford family electrical contractors. Astro and Reine Ford, husband and wife, now own and operate the business. After taking over from his uncle, Murray Ford, in 2022, Astro is heading the charge.
Our goal as new owners is to provide a superior service with speed, outstanding delivery time, well-organized and clear communication, and the finest possible end result. Murray’s father, Ronald Ford, and uncle, Maxwell Ford founded Ford Electrical in the 1970s. Murray began learning the foundations of being an electrician at the
Age of eight and has never looked back. Astro joined Murray’s hardworking Affordable Electrical team in 2015. Astro rose through the ranks of the company when Murray passed on his knowledge.
We have a highly qualified professional staff with a combined 55 years of experience. Affordable Electrical has a solid reputation as one of Tauranga’s leading electrical contractors.

Our Story

Since 1989, Affordable Electrical has been providing prompt, friendly and efficient electrical services to residents and business owners across Tauranga and the wider Bay of Plenty area.

We provide comprehensive electrical services, covering a huge range of residential, commercial & industrial applications. From residential electrical repairs and new builds, to full electrical fit-outs of retail shops, commercial buildings and electrical maintenance on industrial machinery. At Affordable Electrical we aim to provide seamless solutions to all your electrical issues.

We regularly work with homeowners, engineering firms, building contractors, cabinet makers and orchardists and aim to give as quick ‘a turn-around time as possible. So, when you need electrical faults fixed quickly, contact the team at Affordable Electrical.

astro ford
Affordable Electrical Team

Electricity Is In Our Blood

Affordable Electrical has been built by a long line of electrical contractors from the Ford family. It is now owned and operated by husband-and-wife Astro and Reine Ford. Astro is leading the charge after taking over from his uncle, Murray Ford, in 2022. 

Back in the 1970s, Murray’s father, Ronald Ford, and uncle, Maxwell Ford, started Ford Electrical. At just eight years of age, Murray started learning the fundamentals of being an electrician and never looked back. In 2015, Astro joined Murray on the hard-working Affordable Electrical team. Murray passed his experience on, and Astro worked his way up to running the business.

Other sparkies in the family include Murray’s brother, three of his uncles and a number of cousins. But it’s Murray’s grandfather, Andrew Ford, who steals the show as one of the first electricians in New Zealand at the turn of the century.

Why would you go anywhere else for your electrical work? Affordable Electrical has a strong reputation for being the best electrical contractors in Tauranga and has been in the electrical business for more than 55 years.

A Tradition of Great Electrical Service

Affordable Electrical have the experience, expertise and skills to ensure you receive the best electrical services at competitive prices.

Providing prompt solutions to all your electrical requirements is what we do best. Contact us when you need an electrician for…

Our Team

Murray Ford


Murray Ford, a third-generation electrician, has been learning about electrics since he turned 8. Today, he is a well-acclaimed electrician with a wealth of knowledge.

astro ford

Astro Ford


Astro has been with Affordable Electrical since 2015, taking care of the daily job management. In just seven years, he worked his way up to the director position.

Cameron Ball


Cameron has been with Affordable Electrical since 2019 after completing his first year of electrical theory, and wanted to learn the practical skill further. 


Call your local Tauranga electrician or email us for a free quote

For a free quote call 027 469 4896

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Affordable Electrical 2023 Limited, 782 State Highway 29, Tauriko, Tauranga, 3171